Overview
Siekki, a Udaipur-based B2B outdoor furniture manufacturer, partnered with Zaapr to build a brand as refined as its craftsmanship. We led the brand transformation end to end—shaping strategy, designing a distinctive logo and visual identity, developing comprehensive brand collaterals, crafting a high-performance website, running email campaigns and managing social media presence. Every touchpoint was designed to communicate strength, precision, and elegance, positioning Siekki as a premium partner for hospitality, commercial, and large-scale outdoor projects.
The result is a cohesive, future-ready brand that balances tradition and modernity while clearly articulating Siekki’s value in the B2B outdoor furniture space.
PROJECT SCOPE
Logo Design, Brand Collaterals, Product Collaterals, Website Design, Website Development, Google Ads, Email Campaigns, Social Media Management, Content Writing, Retainer (Support & Maintenance)
INDUSTRY SECTOR
Manufacturing & Retail
INDUSTRY CATEGORY
Home & Living, B2B Outdoor Furniture
LOCATION
India
SOFTWARES AND PLATFORMS
Adobe Illustrator, Adobe Photoshop, Figma, WordPress (Elementor Pro), Brevo, Google Analytics, Google Performance, Google Page Insights, Canva, Instagram
Siekki approaches outdoor furniture through a lens of restraint, balance, and longevity. Drawing from the traditional art of “sikki” and the Japanese philosophy of serene, timeless design, the brand creates pieces where form and function coexist with quiet confidence.
Operating from Udaipur, Rajasthan, Siekki designs and manufactures B2B-focused outdoor furniture for hospitality, commercial, and large residential projects. Each piece is engineered for durability and comfort, with a refined aesthetic that complements outdoor environments while maintaining a strong, composed presence.
Challenge
Siekki came to Zaapr with a clear ambition to build a premium outdoor furniture brand with global appeal. The challenge was translating a deeply rooted, craft-driven philosophy into a contemporary identity that could resonate with international B2B audiences while remaining authentic to its cultural origins.
The brand needed to spotlight craftsmanship without feeling traditional, express strength without appearing heavy, and maintain a sense of calm restraint across all touchpoints. Adding to the complexity, Siekki’s founding team had a strong and well-defined aesthetic vision, requiring a careful balance between client intuition and strategic direction. As a startup, every decision also had to be intentional, scalable, and strategically sound, laying a strong foundation for long-term growth rather than short-term visibility.
Solution
Zaapr partnered closely with Siekki to build a bold yet restrained brand ecosystem—one that balances cultural depth with global relevance. Every decision was approached strategically, ensuring the brand could scale confidently while staying true to its craftsmanship-led philosophy.
Brand Identity
We developed a distinctive brand identity rooted in strength, simplicity, and timeless appeal. The logo uses an extra-bold geometric wordmark to convey confidence and durability, while carefully woven curves introduce softness, comfort, and flow—reflecting the harmony between form and function. This identity was extended across all brand collaterals, including brochures, product catalogs, business cards, and letterheads, creating a consistent and premium visual language tailored for B2B engagement and sales conversations.
Website Design and Development
The website was designed as a clear, composed digital flagship that reflects Siekki’s balance of strength and serenity. We focused on structured storytelling, refined layouts, and a strong visual hierarchy to highlight craftsmanship, material quality, and the breadth of the product range while reinforcing Siekki’s credibility as a B2B partner.
Built with performance and scalability in mind, the website combines minimal aesthetics with functional clarity. Intuitive navigation, purposeful content flow, and responsive design ensure a seamless experience across devices, enabling global audiences to quickly understand the brand’s value, offerings, and readiness for large-scale hospitality and commercial projects.
Digital Marketing
To support growth beyond launch, Zaapr led ongoing marketing initiatives including email campaigns and social media management. We crafted a calm yet confident brand voice across platforms, translating Siekki’s design philosophy into consistent visual storytelling and communication. This ensured continued visibility, engagement, and alignment across all digital touchpoints, supported through a monthly retainer for maintenance and brand support.
Maintenance and Ongoing Support
Beyond launch, Zaapr continues to support Siekki through a monthly retainer focused on consistency, performance, and growth. We manage ongoing website maintenance, regularly updating product listings to reflect new collections and specifications while ensuring the site remains stable, secure, and high-performing.
Our support also extends to ongoing email campaigns, brochure and product catalog updates, and the creation of social media content—ensuring all brand touchpoints remain aligned, current, and visually consistent. This long-term partnership allows Siekki to scale confidently, with a brand system that evolves seamlessly while maintaining clarity, quality, and cohesion across platforms.
Outcome
The transformation positioned Siekki as a composed, design-led outdoor furniture brand built for serious B2B partnerships. The new identity delivers immediate recognition, the website communicates value with clarity, and the collaterals support sales conversations with confidence. Most importantly, Siekki now presents a unified brand—one that feels timeless, intentional, and globally relevant—strengthening its presence across hospitality and commercial markets while staying true to its cultural roots.
Whether you’re launching something new or refining what already exists, the right foundation makes all the difference. We help ambitious brands turn strong ideas into cohesive, high-impact experiences across brand, digital, and marketing.
