Overview
Expenzing, an enterprise spend management and procurement SaaS, partnered with Zaapr to build and scale a cohesive brand and digital presence over the long term. We created their brand identity, designed both their legacy and current websites, and continue to support them through ongoing retainer. The outcome is a clear, enterprise-ready narrative that simplifies complex finance workflows and supports consistent growth across sales and marketing touchpoints.
PROJECT SCOPE
Logo Design, Brand Collaterals, Website Design, Website Development, CMS, Content Writing, Retainer
INDUSTRY SECTOR
Fintech
INDUSTRY CATEGORY
Saas, Enterprise Software, Financial Software
LOCATION
India, Canada, UAE, APAC
SOFTWARES AND PLATFORMS
Figma, Adobe Photoshop, Adobe Illustrator, WordPress (Elementor Pro), Google Page Insights
Expenzing is an enterprise spend management platform built to help organizations control, track, and optimize business spending. Their SaaS solution brings together expense management, travel & expense management, procure-to-pay, and accounts payable workflows into a single, compliant system designed for finance and procurement teams.
Trusted by large enterprises, Expenzing enables better visibility, stronger controls, and faster approvals—helping organizations reduce leakage, improve compliance, and make smarter financial decisions at scale.
Challenge
When Expenzing began working with Zaapr, they had a strong product but faced a familiar enterprise SaaS challenge: complexity. Multiple modules, diverse buyer personas, and deeply technical workflows made it difficult to communicate value quickly and clearly.
As the product matured, their digital presence needed to evolve alongside it. The existing site and brand assets were functional but didn’t fully reflect the platform’s enterprise depth, credibility, or end-to-end capabilities. The challenge was to translate a complex financial system into a clear, outcome-driven story—while building a scalable foundation that could grow with the product and marketing needs over time.
Solution
Zaapr partnered closely with Expenzing to build a brand and digital ecosystem designed for longevity. We started by creating their logo and core brand identity, followed by a structured visual language including illustrations, infographics, and sales collateral that simplify financial workflows into easy-to-understand narratives.
On the digital front, we designed and developed Expenzing’s original website and later led a complete website revamp as the product and market positioning evolved. The new site focuses on clarity, modular design, and enterprise credibility—allowing different stakeholders to quickly understand product value while enabling the marketing team to launch pages and updates with speed.
Beyond launch, Zaapr continues to support Expenzing through an hourly retainer, delivering ongoing UI/UX improvements, landing pages, design support, and marketing assets—ensuring the brand and website evolve in step with the product.
Outcome
Expenzing now operates with a consistent, enterprise-ready brand system and a scalable website built to support long-term growth. The redesigned digital experience simplifies complex spend management workflows, strengthens trust with enterprise buyers, and improves how quickly users understand product value.
With a flexible CMS, modular layouts, and a unified visual language across web and sales collateral, Expenzing’s marketing team can move faster while maintaining consistency. The ongoing retainer ensures continuous refinement—keeping the platform’s digital presence aligned with product innovation and market expansion.
If you’re ready to build a digital presence the way we helped Expenzing evolve—clearer product narratives, enterprise-ready design, and a scalable website built for long-term growth—we’d love to work with you. Whether you’re simplifying a complex Saas platform, refining your brand, or building systems that support continuous marketing and product momentum, or team moves fast, collaborates closely, and builds with intent.
